Content Creation
Social Posts
As the PR assistant for Phi Mu at the University of Kentucky, they needed a dedicated social presence in order to engage current members and attract potential new members. My role was to create posts for the TikTok account and assist with Instagram posts.
I developed content by using various softwares such as Canva, CapCut, and Procreate to produce appealing and cohesive visuals. The content maintained the chapter’s aesthetic and authenticity by promoting the overall sisterhood. The events posted showcase genuine moments between members and give an overall picture of the sisterhood. I monitored engagement to proactively shift content based on post performance.
The TikTok account successfully increased engagement between current and prospective members, showcased chapter culture, and strengthened the sorority’s digital presence. The content series became a central platform for recruitment messaging and community building efforts.
Graphics
As part of the formal sorority recruitment process, chapters must create engaging and value-driven content to connect with potential new members and communicate their identity effectively across digital platforms.
To support Phi Mu Rho Iota’s recruitment efforts, I was responsible for communicating the chapter’s core values in a way that would resonate with prospective members and encourage meaningful engagement with the current chapter.
I collaborated with chapter leadership to articulate our core values, ensuring alignment with recruitment goals. Using Canva, I designed a series of branded graphics that translated each value into a sincere view of our chapter. By asking current members about their experience with our values, it allowed viewers to see the heartfelt connection. I incorporated consistent typography, color palettes, and messaging to maintain brand cohesion that reinforced how the chapter actively embodies these values in member experience. It also allowed current members to spread the graphics by sharing and reposting, helping to increase the sorority’s recognition through word of mouth.
Posting this series allowed potential new members to relate to the chapter’s overall values.The campaign strengthened the chapter recruitment messaging by showcasing its identity and culture while providing potential new members with a clearer understanding of the organization’s community impact.
Travel Graphics
To further develop my creative storytelling skills and strengthen my personal learning initiatives, I transformed personal travel photos into a postcard series.
Using Adobe Photoshop, I created a collection of travel postcards that showcased favorite destinations while applying multiple design techniques including color grading and texture overlays to create distinct finishes while maintaining a unified visual system.
The final series delivered an elevated destination storytelling project and demonstrated versatility in layout, composition, and brand-style consistency.
Magazine Advertisement
As part of a strategic planning and writing course our assignment was to promote a new Capri Sun product targeted towards parents. The Capri Sun & Bubbles campaign project was intended to create a print magazine ad that effectively communicated the brand’s messaging and connected with our specific target audience. The campaign needed to demonstrate cohesive and persuasive advertising.
Using Canva, I designed the advertisement that integrated strategic insights from previous research while ensuring that the messaging, visuals and calls-to-action aligned with the target demographic. I wrote copy tailored to the audience’s preferences and behaviors, prioritizing the product as an easy on the go drink that works for both parents and kids.
The finished print ad demonstrated a strong link between campaign planning and creative execution. It successfully showcased persuasive messaging, reinforced brand positioning, and provided an example of strategic, design-driven advertising.
Brand Partnership
As a member of the Kendra Scott Gems Campus Ambassador Program, I supported initiatives that aligned with the three core pillars: family, fashion, and philanthropy. Along with representing Kendra Scott on University of Kentucky’s campus. Each month, ambassadors received pieces from upcoming collections and were responsible for creating social media content to drive brand awareness and engagement.
I developed branded social posts that highlighted new product launches while maintaining the company’s voice and aesthetic. These posts were used to promote a larger brand at a micro influencer level. In addition to digital promotion, I helped coordinate campus events to strengthen community presence and foster authentic connections between students and the brand identity.